In our experience, we find that there is a disconnect in the way that companies view their products and services and the way that consumers search for them. Most companies do an admirable job of describing their offerings on their web pages, but there is usually a distinct lack of keywords in the copy.

Consumers are getting savvier by the day, entering more and more specific and descriptive words and phrases into search engines, and if your web content does not include those phrases then you are not likely to appear in the higher search engine ranking positions and often not on the first page of search results.