Led by Hasaan Brown, SEM Consulting can provide your company with great value through Google Analytics consulting. Why is this important? Google Analytics provide an overwhelming amount of data about your website:

• Number of visitors and where they come from
• Advertising ROI (click-though rates of display and contextual advertising)
• Tracking of email campaigns
• Keyword  popularity
• Comparative information for similar sized businesses in your industry
• Internal site search information
• Social media usage

… And much more

While Google continues to make these tools more and more user-friendly, the trick is to know how to use the data to best maximize your investment. It can be confusing to decide how to tweak your campaign: Do you bump up your Pay-Per-Click daily budget? Increase the number of keywords purchased? Spend more on article marketing to increase back links?

We have the know-how to help you make the decisions that will most beneficially impact your bottom line, based on competitive research, market analysis and yes, sometimes just “going with our gut” based on experience!