In addition to article marketing/placement, social media endeavors and linking strategies, a modest public relations campaign can provide buzz, back links and exposure. Ben has more than 15 years of public relations experience, working on behalf of companies like Animal Planet, The American Society of Plastic Surgeons and The Maryland Zoo in Baltimore, and will help identify the truly newsworthy aspects of your business and package them in a manner that will be attractive to online outlets.
We would be happy to develop a press release regarding the site launch, highlight the technology behind it and any feature sponsors/funders as required.