As approximately 70% of consumers use search engines on a regular basis*, online advertising must be a core strategy for the continued growth of your business.

Google and Yahoo advertising is highly targeted– content is matched with highly relevant advertising – and no longer do you take costly risks of hoping to attract your demographic with print advertising.

Also, unlike traditional advertising, tracking results online is very easy in comparison. You can easily calculate how many times your ad has been seen and how many times your ad has resulted in someone visiting your website or contacting you.

Internet advertising also has the benefit of lower startup costs. A premium placement ad in the Yellow Pages can run in the hundreds or thousands of dollars, yet online advertising has no start-up cost and budgets can be adjusted at any time based upon your results.

Finally, the Pay-Per-Click model – where you pay only when your ad is clicked – allows for full control how of much you pay for every click, creating a much more favorable conversion rate than print and other advertising mediums.

SEMConsulting’s Pay-Per-Click specialists will use the data from keyword and competitive research to optimize your paid search campaigns, reducing your ultimate cost per action. An optimized paid search account includes constant rotation and creation of new ads for the purposes of testing what encourages users to click ads.

*Pew Internet & American Life Project