Article marketing is the process of allowing your inbound link-generating content to be used by other sites. These short (350-450 word) pieces are used by informational sites to provide their visitors with quality information on a variety of content.

Why would other sites want to place your content on their site?

Simple, it’s free content. With more than 100 million websites in existence, not every single site can be updated with original content on a regular basis. There are people everywhere struggling to find ways to deliver an email newsletter to subscribers, or fleshing out their blog on a regular basis— reproducing articles (with proper linking, of course) from another site can be an excellent tool for them to keep readers happy.

Some sites focus on technical information; others sports. Some feature general content, acting a bit like an encyclopedia. These articles are informational in nature, not promotional. The goal is to establish your site as the “go-to” destination for a particular topic. If you are a furniture store, creating articles about related things, like discussing the “Top 5 Trends in Interior Design,” or “How To Select a Color Palette for your Living Room” can provide value to searchers and establish you as the authority in your business sector.

This technique helps to increase your site’s exposure, as your articles and other forms of content are reproduced around the web, and “credited” with inbound links, increasing your site’s search engine rankings.

Our writers are former PR pros who know how to create compelling copy and use proven techniques to help market your articles to other websites.